The logo design and brand identity development for this luxury brand is inspired by the name and Greek heritage of owner and design director Athena. Her namesake, the Greek goddess Athena – patron goddess of heroic endeavor – is the ideal embodiment of what this brand stands for – the bold style of confident females.

This brand identity was designed pro-actively for Knysna Municipality, one of South Africa's most pristine and protected indigenous natural treasures. The logo design features a mascot character representing the Knysna Dwarf Chameleon (Bradypodion damaranum). The Chameleon is endemic and unique to the Knysna area and also a protected species. With it's independently moving eyes and slow careful movement, this master of